Surescripts produced a podcast that addresses complex challenges in healthcare where our Chief Marketing and Customer Experience Officer has conversations with healthcare industry leaders. There’s a Better Way: Smart Talk on Healthcare and Technology has completed its third season on all major streaming platforms. Our creative team was proud to have seasons 1 and 2 of the podcast receive MarCom Awards.
As lead designer, I developed the creative theme in a way that was related to our Surescripts brand colors, but stood apart with an illustrative style. The cover art design is a simple illustration that demonstrates conversational speech bubbles with healthcare icons. The episode art features illustrations of healthcare industry leaders in a way that is consistent with the brand colors, but has a personal touch. The podcast was promoted through a mix of paid and organic social with static images featuring each episode and animations with audio clips and has successfully grown its following over three seasons.
Megan Kiecker 